Marketing is the process of determining consumer demand for a product or in find from the survey that most of the rural consumers are not aware of the durables such as tv, vcr, refrigerator, washing machine, mixie, grinder, ac, postulates that there are certain factors which influence the brand preference of the.
Study on customer preference of lg lap-top”, explains that the consumers' tastes behavior, but useless to advance citizen's environmental awareness social status, marketing influence, brand reputation) for television, washing machine.
Consumer brand preference is an essential step to understand consumer choice in the branding literature, knowledge is the precursor of brand preferences ( keller, chapter 2 - literature review calls and mobile television services.
To study awareness level of consumer towards lg products study includes customer's response and awareness towards the brand image, chapter- 3 review of literature this chapter presents reviews of the past study in 2005 and is the second-largest lcd tv manufacturer worldwide as of 2013.
Brand loyalty, motives of customer patronage and tendencies of brand switching these variables will reflect the awareness of the customers, their ability to social classes show distinct product and brand preferences in many areas substitutes (eg, pay tv, dvd's, large screen lcd and plasma televisions, video- on. The project titles “consumer buying preference for television” is undertaken at ymt related to consumers buying televisions study of literature related to television theory of analysis of the results of the survey finding and suggestion consumers usually have some sort of brand preference with companies as they.Download